Privacy Policy

The Beef Jerky Experience Privacy Policy

Last Updated: April 22, 2026.

You may engage with the Beef Jerky Outlet Franchise, Inc., doing business as Beef Jerky Experience (collectively, “Company” or “BJOF” or “we,” “our,” or “us”) through our online websites and applications, or when you visit one of our locations. When you engage with us, we may obtain information from you. This Privacy Policy is designed to tell you how we may collect your Personal Information (as defined below), and how we may use your Personal Information when providing you with our Services (as defined below).

KEY INFORMATION:

· We may collect Personal Information about you as set out in the “Information We Collect” section of this Privacy Policy.

· We may use your Personal Information for the purposes set out in “Use of Your Information” section of this Privacy Policy.

· We may share your Personal Information with third parties and business partners as set out in the “Sharing Your Information with Other Entities” section of this Privacy Policy.

· If you reside in certain states where we operate, like California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or, Virginia, you may have a number of rights relating to our use of your Personal Information as set out in “Your State Data Privacy Rights” section of this Privacy Policy.

· “Personal Information” is defined differently by different privacy laws, but for the purposes of this Privacy Policy means any information that identifies, relates to, describes, references, or is reasonably capable of being associated with or linked to an identified or identifiable natural person or in some cases, household.

BY ACCESSING THE SITE, USING THE PLATFORM OR OUR PRODUCTS, OR OTHERWISE INTERACTING WITH BJOF, YOU AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY, including the CLASS ACTION WAIVER provisions, below.

If you do not agree to this Privacy Policy, you are instructed not to use the Site, Platform, or Services

Our “Services” include access to our websites, including https://beefjerkyx.com, our mobile application Beef Jerky Experience (the “App”), and the other products and services offered or owned by the Company.

SCOPE OF THIS POLICY

This Privacy Policy explains how the Company uses and shares Personal Information about you when you use our Services or otherwise interact with us.

I. Information We Collect

We may collect or receive the following categories of Personal Information about you that could personally identify you – either on its own or when combined with other information. How we collect or receive this information depends on the context, such as the Services you use, your device or browser settings, or your account settings.

Not all categories of Personal Information will be collected or received about every individual.

The following is a list of categories of Personal Information which may have been collected from consumers or users of our Services within the last twelve (12) months. The categories and examples provided in the chart below are those defined in the California Consumer Privacy Act (“CCPA”). This does not mean that all examples of that category of Personal Information were in fact collected, but it reflects our good faith belief to the best of our knowledge that some of that information may have been collected about consumers. We will update this disclosure from time to time as appropriate.

Category	Examples
A. Identifiers.	A name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account username, screen name, password, Social Security number, driver’s license number, passport number, or other similar identifiers.
B. Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories.
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status.
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Biometric Information	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, gait, or other physical patterns, and sleep, health, or exercise data.
F. Internet or other similar network activity.	Browsing history, search history, information on a consumer’s interaction with a website, video, application, or advertisement, including user generated content.
G. Geolocation data.	Physical location or movements.
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.
I. Professional or employment-related information.	Current or past job history or performance evaluations.
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
K. Inferences drawn from other Personal Information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

A Note on Sensitive Personal Information

Sensitive Personal Information (“SPI”) is broadly defined under different data privacy laws and may include:

Your racial or ethnic origin
Your political opinions
Your religion or other beliefs
Your health, biometric or genetic characteristics
Any trade union membership
Your sexuality (information about your sex life or sexual orientation)
Any criminal background
Precise geolocation
The content of your private communications (other than messages you may send to us)

The Company does not wish to collect most categories of SPI. We will only collect SPI for the purposes and in the manner allowed by law or with your consent, where permitted by law.

Consistent with applicable law, you may limit certain uses or disclosures of your SPI. You may exercise this right by contacting us at privacy@beefjerkyx.com.

II. How We Collect Your Personal Information

A. What personal information do we collect?

When ordering or registering on our site, you may be asked to enter your name, email address, phone number, or other details. We collect this information when you register, place an order, subscribe to a newsletter, or fill out a form.

III. Use of Your Personal Information by the Company

We may use the collected information in the following ways:

To personalize your experience and deliver the content and products in which you are most interested.
To improve our website to better serve you.
To respond to customer service requests.
To administer contests, promotions, or surveys.
To quickly process your transactions.
To send periodic emails regarding your orders or other products.
To follow up after correspondence via live chat, email, or phone.

IV. Sharing Your Personal Information

BJOF may share information in the following ways:

Credit Card Processing: We use a third-party provider that is not permitted to store or use billing information except for the sole purpose of processing on BJOF’s behalf.
Third-Party Services: We may partner with others to provide specific services and will share names or contact information necessary for them to perform those services.
Franchise Operations: Beef Jerky Outlet locations are independently owned and operated. Information collected at these locations may be shared with BJOF for brand management, analytics, and operational purposes. Franchisees must handle information in accordance with this policy.
Service Providers: We disclose information to organizations that perform services for us (e.g., web hosting, customer support) only as needed to provide those Services.
Text Messaging: All sharing categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Law Enforcement: We may disclose information in response to lawful requests by public authorities, courts, or law enforcement.

V. Your State Privacy Rights

We may operate in states that provide residents with certain privacy rights.

If you reside in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, this section may apply to you. Depending on your state, you may have (and we will honor to the extent applicable) the following data subject rights:

Limit Use and/or Disclosure of Sensitive Personal Information	Certain categories of Personal Information that we collect, and use might be “sensitive” under data privacy laws. Consistent with applicable law, you may limit certain uses or disclosures of your Sensitive Personal Information and may exercise this right by emailing us at privacy@beefjerkyx.com.
Right to Access	Consistent with applicable law, you may submit a verifiable consumer request to access, in a portable and (if technically feasible) readily usable form, the Personal Information that we have collected about you as well as more information about our data practices. For more information about how we collect, use, and disclose Personal Information for business purposes, please review the How We Collect Your Personal Information; Use of Your Personal Information by the Company; and Sharing Your Personal Information sections of our Privacy Policy.
Right to Correct	Consistent with applicable law, you may submit a verifiable consumer request to correct inaccuracies in your Personal Information held by the Company.
Right to Delete	Consistent with applicable law, you may submit a verifiable consumer request to delete your Personal Information.
Sale and Sharing of Data	We do not sell Personal Information to third parties; we are not data brokers and do not put Personal Information on the open market. We do not knowingly sell or share the Personal Information of individuals who are younger than 13, which is the standard minimum age in the United States, unless a higher minimum age applies under state law (for example, in California). We do allow third parties to collect Personal Information through the Company platform and share Personal Information with third parties for the business purposes described in this Privacy Policy including, without limitation, advertising and marketing on the Company Platform and elsewhere based on users’ online activities over time and across the Company’s, services, and devices. Consistent with applicable law, you may opt out of such processing by emailing us at privacy@beefjerkyx.com.
Right of Non-Discrimination	We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available on the service may change or no longer be available to you. Any differences in the services are related to the information provided.
Data Retention	We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include: The length of time we have an ongoing relationship with you and provide services to you (for example, for as long as you have an account with us or keep using our services) and the length of time thereafter during which we may have a legitimate need to reference your Personal Information to address issues that may arise; Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or Whether retention is allowed by applicable law (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
De-Identification	Consistent with applicable law, we may maintain and use anonymized information in de-identified form and not attempt to re-identify the information, except that we may attempt to re-identify the information solely for the purpose of determining whether its de-identification processes satisfy the requirements of the CCPA.
Appeal of Consumer Rights Requests	To appeal a refusal to take action on your request, please see the instructions in our response to your request or submit your appeal in writing by contacting us at privacy@beefjerkyx.com with the subject “Appeal of Consumer Rights Request.”
Use of Opt-Out Signals	We do not sell Personal Information. However, we do process Personal Information for purposes of displaying advertisements that are selected based on users’ online activities over time and across different sites, services, and devices. We also engage in automated processing that could affect you. Consistent with applicable law, you may opt out of such processing by emailing us at privacy@beefjerkyx.com
Right to Opt-Out for the Purposes of Profiling for Decisions That Produce Legal or Similarly Significant Effects	Consistent with applicable law, you may have the right to opt-out of processing of Personal Information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise any right you may have, please email us at privacy@beefjerkyx.com.
Sensitive Data Inferences	We may process inferences from your sensitive data for the purposes discussed in our Privacy Policy. In the event that we do, we will retain the inferences until we have fulfilled the purpose for which we collected them. We will delete such inferences in accordance with our Privacy Policy.

Global Privacy Settings

Some browsers and browser extensions support the Global Privacy Control (“GPC”) signal, which allows users to opt-out of certain types of data processing, including the sale of personal data, at the browser level. This eliminates the need to opt out on each individual website. When we detect a GPC signal, we will make reasonable efforts to respect your choices as indicated by the GPC setting, in accordance with applicable law. Currently, only certain browsers and browser extensions support GPC (see https://globalprivacycontrol.org/ for a list of supported browsers and extensions).

A. Other State Rights

CALIFORNIA “SHINE THE LIGHT” LAW/YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits consumers who are California residents, to request and obtain from us once a year, free of charge, information about the categories of Personal Information (as defined in the Shine the Light law), if any, that we disclosed in the preceding calendar year to third parties for those third parties’ direct marketing purposes. Our disclosure requirements apply only if we share our consumers’ Personal Information with third parties for them to directly market their own products to those consumers, instead of assisting us with our own business. If you are a California resident and would like to make such a request, email us at privacy@beefjerkyx.com.

CALIFORNIA FINANCIAL INCENTIVES

We may offer you certain financial incentives for the collection of your Personal Information as permitted by the CCPA. These incentives may result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. Details of the incentive, if applicable, including how to opt in or out and the basis for the value of the incentive, will be provided prior to or at the time of your participation.

Additional Information for Colorado Residents

NOTICE OF BONA FIDE LOYALTY PROGRAM DISCLOSURE

We offer our customers a loyalty program that provides certain perks, such as rewards and exclusive offers. We may also provide other programs, such as sweepstakes, contest, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of Personal Information and offering of certain benefits, they might be interpreted as a “bona fide loyalty program” under Colorado law.

You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program rules or by emailing us at privacy@beefjerkyx.com.

VI. How to Exercise Your Privacy Rights

We provide you with a variety of ways to control the Personal Information we hold about you, including choices on how we use that information.

Account Settings. You may access, modify or delete your account, update your subscriptions and email newsletters associated with that account by emailing support@beefjerkyx.com.
Communication Preferences. You can unsubscribe from email, mail, telephone and text message communications from us. To do so, call us at 865-934-8000 or email us at privacy@beefjerkyx.com.

For email requests, it may take up to ten days for us to process your requests. For requests related to telephone calls, text messages, mobile service notifications, it may take up to 30 days. If you adjust your postal mail preferences, it may take six to ten weeks before you stop receiving mail because postal mailings are prepared many weeks in advance.
Regardless of your marketing communication preferences, we may still contact you for transactional or informational purposes, such as customer service, reminder or service notices, recalls, or information regarding your subscription or order(s).

Opt-Out of Targeted Advertising. We may use your Personal Information for targeted advertising purposes, as described above. To opt-out of targeted advertising or manage your preferences email us at privacy@beefjerkyx.com.
Cookie Controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our websites. If you choose to delete cookies, settings and preferences controlled by those cookies, including third party targeted advertising preferences, may be deleted and may need to be recreated.
Global Privacy Settings. Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.
Access, Correct, Delete or Restrict Processing of Your Personal Information. In some jurisdictions, you may have the right to access, modify or delete the Personal Information that we have about you. To exercise any of the rights granted in your specific jurisdiction as described above, please submit a verifiable consumer request to us by emailing us at privacy@beefjerkyx.com. You may only make a verifiable consumer request for access or data portability twice within a twelve (12) month period.
Other State-Specific Privacy Rights. If you reside in a state with a state privacy law, you may have additional privacy rights. Our State Data Privacy Rights section to this Privacy Policy includes instructions on how you may exercise those rights.
Verification & Authorized Agents. You may use an authorized agent to submit verifiable consumer requests on your behalf. An authorized agent is a natural person or a business entity that you have authorized to act on your behalf. We will take reasonable steps to verify your identity and requests, including by verifying your account information, residency or the email address you provide. If you are an authorized agent submitting a request on behalf of another individual, we may require proof of your written authorization before processing the request. We may deny a request from an authorized agent that does not submit proper verification proof.
Exempt Information. Certain information may be exempt from such requests under applicable law such as information we retain for legal compliance and to secure our Services. We may need certain information in order to provide the Services to you; if you ask us to delete it, you may no longer be able to obtain or use the Services.
Non-Discrimination. You will not receive discriminatory treatment by use for the exercise of any of your privacy rights described herein.

VII. Children’s Privacy

Our websites and apps are not intended for children under the age of 13, which is the standard minimum age in the United States, unless a higher minimum age applies under state law (for example, in California). We do not knowingly collect or solicit Personal Information from anyone below the applicable minimum age. If you are under that age, please do not submit any Personal Information through our websites, applications, or other Services. If we become aware that we have inadvertently collected Personal Information from a child below the applicable minimum age, we will make reasonable efforts to delete such information from our records.

If you are a parent or guardian and believe that your child has provided us with Personal Information, you may contact us to review, delete, or withdraw consent for the collection, use, and/or disclosure of your child's Personal Information as required by law. Parents and guardians may also request that we delete or refuse further collection of their child’s Personal Information.

If you believe we may have collected Personal Information from a child below the applicable minimum age, privacy@beefjerkyx.com.

We are committed to protecting children's privacy and complying with all applicable laws regarding the collection and use of Personal Information from minors.

VIII. Data Security and Retention

The security, integrity, and confidentiality of your Personal Information are important to us. We have implemented technical, administrative, and physical security measures, including firewalls and SSL encryption, which are designed to protect guest information from unauthorized access, disclosure, use, modification, or loss. Please be aware that, despite our best efforts, no security measures or data transmissions are perfect or impenetrable, and we cannot guarantee the security of information you transmit to us. We will retain your Personal Information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

Cookies and Tracking

We use cookies to help remember and process items in your shopping cart, understand user preferences, and compile aggregate data about site traffic. You can turn off cookies through your browser settings, though it may disable some site features. We also allow third-party behavioral tracking.

IX. Other Important Legal Terms

The terms in this Privacy Policy and in our Terms of Use have legal importance and may be used by us in a legal proceeding, including to restrict certain claims by you or to limit your rights.

Specifically, in using our Products or accessing the Site you agree:

a. Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, WILL WE OR OUR SUBSIDIARIES, PARENT COMPANIES OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM OUR USE OF PERSONAL INFORMATION, EVEN IF WE ARE ADVISED BEFOREHAND OF THE POSSIBILITY OF SUCH DAMAGES, AND THE MAXIMUM AMOUNT OF DAMAGES FOR WHICH WE WILL BE LIABLE UNDER THIS AGREEMENT WILL BE THE GREATER OF THE FEES YOU PAID FOR ANY PRODUCT IN CONNECTION WITH WHICH YOU PROVIDED YOUR PERSONAL INFORMATION, OR $100. (BECAUSE SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN CATEGORIES OF DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IN SUCH JURISDICTIONS, OUR LIABILITY AND THE LIABILITY OF OUR SUBSIDIARIES, PARENT COMPANIES AND AFFILIATES, IS LIMITED TO THE FULLEST EXTENT PERMITTED BY SUCH LAW.) YOU SPECIFICALLY ACKNOWLEDGE AND AGREE THAT WE ARE NOT LIABLE FOR ANY DEFAMATORY, THREATENING, OFFENSIVE OR ILLEGAL CONDUCT OF ANY USER OF OUR SERVICES.

b. Indemnification. You agree to indemnify and hold harmless us, our affiliates, and each of our and their respective directors, officers, managers, employees, shareholders, agents, representatives and licensors, from and against any and all losses, expenses, damages and costs, including reasonable attorneys' fees, that arise out of your provision of any inaccurate or unauthorized Personal Information to us or your violation of this Agreement or any rights of another. We reserve the right to take over the exclusive defense of any claim for which we are entitled to indemnification under this section. In such event, you agree to provide us with such cooperation as is reasonably requested by us.

c. Choice of Law. This Agreement will be governed by and construed in accordance with the laws of the State of Tennessee without giving effect to any principles of conflicts of law.

d. Statute of Limitations for All Claims. To the extent permitted by applicable law, you agree that regardless of any statute or law to the contrary or providing for a longer period, any claim or cause of action that you may have arising out of or related to use of the Services or this Agreement must be filed by you within one year after such claim or cause of action arose or be forever barred.

X. Accessibility

We take accessibility seriously and aim to make our website usable for all visitors. If you experience any difficulty in accessing any part of this Website or this Policy, you may contact us at accessibility@beefjerkyx.com.

XI. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page indicates when it was last updated. If we make material changes, we will notify you either by email to the most recent email address provided to us, through a pop-up window on our homepages, or through another method as required by law. Any changes will become effective on the “Last Updated” date indicated above.

Where permitted by applicable law, after we post any changes on this page, your continued use of our website and/or Services following the posting of changes constitutes your acceptance of such changes.

XII. Contact Us

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Information described here, your choices and rights regarding such use, or you wish to exercise your rights, please contact us as provided below.

Email us at:	privacy@beefjerkyx.com
Call us at:	865-934-8000
Write us at:	3609 Outdoor Sportsman Place Kodak, Tennessee 37764